The word licensing refers to the trading of licences between the rights holder, i.e. the licensor, and the licensee, who obtains the right to use a certain specific patent, trademark, know-how and other elements that are indispensable for producing or selling a product or service. Licensing can therefore concern a wide range of assets or elements: such as a logo or a company name, a production process or the product itself, technologies or manufacturing methods, specific ingredients or raw materials, etc. A precondition for entering into a licensing agreement is that there must be a clear originality of the product or service in question.
THE VALUE OF LICENSING
Fenice Italy promotes and embodies the effectiveness of Licensing, a business tool that has proven to be a driving force behind successful marketing strategies. This important opportunity, is a powerful tool in marketing, to improve the diffusion of a brand, a service or an event. Increasing its authority and prestige in the eyes of its target audience.