SOCIAL SAILING: from event planning to live streaming
The omnichannel strategy aims at creating a truly unique and unforgettable onlife experience. A historic event from media tzunami, a collective wow able to make the Cup the unrepeatable stage for brand partners.
The great value of the Bull Days Inclusive Sailing Cup event is in fact arousing the interest of many top brands. A wave of enthusiasm confirmed by the numbers. The Cup is sponsored by 9 municipalities, 9 regions and will touch 3 states.
Following the example of the Sailing Cup, both by sea and by land, the operational strategy will be twofold: offline and online. The offline will be realized through activities of: event planning, boat customization (from the sail signed to other nautical elements), press, photo shooting, film production and of course the travel experience. In fact, a documentary will be filmed during the sailing trip and distributed on the main web and TV channels. A dedicated merchandising line will also be launched.
The online, in addition to the content production on the official website bulldays.net, social channels, chat, magazine and newsletter, will also have an important Live Streaming during the whole navigation.
24 hours a day, from Trieste to Monaco, from May 15 to June 24: an epic journey of more than a month entirely transmitted. Webcams installed and a selected crew will film every moment of the Bull Days Cup, amplifying its media and emotional impact. The historic New Zealand sailing team, sailing and motorsport enthusiasts, businessmen and curious people from all over the world will be together for the first time in front of an absolutely original Reality.
The iconic ketch Endeavour is transformed into an international stage in the middle of the Mediterranean Sea.
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